 |
My name is Ken Calhoun. I'm a professional trainer, instructor, publisher of numerous wildly successful trading how-to courses and DVDs and, above all, a million-dollar entrepreneurial zealot. But what you may not know is that I'm also a diehard "copywriting maniac." For instance, my own salesletter at TradingVideos.com sold over a quarter of a MILLION dollars in DVD sales since last November. But that's not all... I also deliver "knock-your-socks-off" seminars that consistently sell out. To give you an example, I've earned over $1,034,000 in sales in the last few years by providing quality content and training. People greedily flock to my seminars to learn the powerful techniques and inside secrets I share. While I'm at the top my game, I'm also a perpetual sponge. Heck, I'd be a damned fool if I failed to keep learning about new ways to boost my income and improve my copywriting skills. (You should, too!) That's why I'm constantly on the lookout for them. Well, you've heard of Michel Fortin, right? He's the Internet copywriting superstar who's written some of the highest-selling salesletters in Internet history. Here's what you don't know (and why this event should be so exciting to you!)... One day I paid Michel's outrageous fees to give me some advanced pointers on my copy. With the help of his specific coaching, I've been able to make sales improvements with a conversion rate as high as 46% in my copy at my DaytradingUniversity.com. And I did it on this site (and many others) within mere weeks by using just a few of the powerful secrets that Michel revealed to me, in our exclusive one-on-one coaching calls... stuff he keeps extremely secret... stuff he doesn't tell the public... Until NOW. What's new about this event (even if you've seen Michel before at other seminars), is that we're both going to take you by the hand and show you exactly how you can make fast, lethal (and easy!) changes to your salesletters, as I have, to get quick and easy sales improvements that can make dramatic increases in your income... And guess what? With Michel's guidance, I even wrote this entire salesletter myself (as I have with other six-figure pulling salesletters). But until just 2 years ago, there's no way I could've done it. Michel helped me change all that. And he can help you too, as I reveal how one of his "star students" went from "so so copy" to world-class kick-butt copy that sells like gangbusters. You've gotta learn this stuff, if you want to make as much money as I do, right now (six figures each year since 1999) — pulled apart step by step for you.
If you don't know Michel Fortin, that's because he's the closely guarded "secret weapon" used by some of the most highly successful marketers in the world, writing copy behind the scenes. In fact, he was instrumental in selling over $40,000,000 (yes, forty million dollars!) worth of products and services in just a few years. One of my salesletters produced over $1.08 million in sales in just the first 18 hours of its launch. Another generated $889,218 in under 24 hours. He even wrote sales copy for some of the world's top copywriters whose reputations would shrivel in a heartbeat if their followers ever found out someone else wrote their copy. (I made quite a few of them insanely rich, too.) His client list reads like a who's who in the marketing and Internet worlds. Many of them are well-known and highly respected. For example, he wrote copy for:
... And so many more! Now, like me, Michel is not just master salesman and a top-flight copywriter. He's also a fanatical tester. He runs split-tests on his copy (and his clients' copy) all the time. That means, he scientifically tests his copy to see what pulls best. He's tested headlines... headers... graphics... body copy... storylines... offers... prices... bullets... colors... formatting... calls to action... order form copy... opt-in copy... pop-ups... pictures... emails... guarantees... you name it, he's tested it! From constantly testing and tweaking his own copy, and writing copy and working closely with marketers who test like crazy too, this privilege has armed him with a vast and intimate wealth of knowledge of what works... And best of all, what doesn't.
And the best part is, there is absolutely... ... No copywriting theory, recycled generalizations or "copy 101" basics. Instead, you'll be grabbing the best hardcore, highly advanced, "instant makeover" copywriting secrets revealed that you've never heard anywhere before. And you won't be getting outdated case studies and secondhand examples. You get updated, current "Summer 2005 Copywriting Test Results for What Really Converts" so you'll be able to craft wickedly-sharp persuasive copy that sells more...real results. You see, a number of students have asked for advanced training.
They've told us they'd like to be able to "look over the
shoulder" of experienced copywriting experts so they can
copy and duplicate their specific techniques, word
by word, screen by screen. My colleagues (like you) mean a lot to me, and I wanted to offer the best of the best. That's why we're willing to spend 2 entire days with a highly motivated group of entrepreneurs and aspiring copywriters who are teachable and willing to be shown, live in real-time, how it's done step by step. No theory. No sugarcoating. No tiptoeing around. In other words, I wanted to take the entire weekend to show this highly motivated group the exact step-by-step proprietary copywriting processes & tactics we use to create magnetic moneymaking ads and irresistible marketing messages to make massive profit improvements as fast as possible: Ultimately, NOTHING like this has ever been offered before!
Together, Michel Fortin and I will even show you how to make your personal "Before-and-After" transformation from "so-so copywriter" as I was (or even "non-copywriter"), to "world class copywriting maniac!" The Before and After "Dr Jekyll and Mr. Hyde" change you'll take away from this event can be the single most profitable decision you'll ever make in your life. You're gonna turn into Hyde (and reap the insanely rich profits that a copywriting maniac deserves!).... It's just that powerful... You'll be mastering breathtaking new sales-boosting strategies that'll bring out the "copy beast" in you... and get you squarely "in the pocket" of successful sales in print...see how to make a life-changing income, now... In fact, you'll walk out of this exclusive event
This intensive lab, along with hotseats, personal coaching and "live" copy critiques in action, is your chance to speed up your learning dramatically to finally create the income you always dreamed of. This gives you the remarkable ability to fully appreciate, apply and expand on what you've learn. No bull, no fluff and NO sales pitches! Could this easily speed up your learning curve by even greater leaps and bounds? Would your confidence level in your copywriting increase significantly because you were able to see it done right before your eyes? You bet it could! You see, when you're attending a seminar offering hardcore information of this magnitude, you will retain less than 50% of what you will learn. In other words, you will forget half of what you've just uncovered after the seminar. That's why the workshop will not only give you the strategies and tactics you need but also help you absorb, retain and apply the information for maximum effectiveness.
What if you could apply what you learned when your training is at its peak? What if you could learn, through an experiential process, additional, highly specific information by seeing actual examples of their application, hearing actual test results, and practicing actual strategies, screen by screen? With such a jam-packed seminar... ... Your learning will be running at its fullest potential!
In fact, you can use just a few of the dozens of "power copywriting" tactics we'll be revealing, and potentially grab your own huge, bank-account exploding increase in your personal income in just weeks — once you learn exactly how it works!
Wait 'til you see all the changes that have occurred this past year in what's proven to convert the highest sales dollars — you'll be astonished to see the differences in what copy hooks sell best today compared to as recently as early 2005, with ever-more-skeptical, cynical website visitors! You'll learn how to win them over and make the sale. And the best part is, you — and your bank account! — will love
it, once your clients also start saying things
like...
But above all, you learn these strategies in an experiential context. In other words, you learn how to apply these copywriting strategies and kickbutt tactics in a precise, step-by-step fashion, along with little-known strategies and breakthroughs for transforming your website traffic into paying customers! We don't just show you WHAT to do. We show you HOW to do it, too. While the seminar business is filled with B.S. from pitchmen who only wish to sell the maximum amount of junk from the podium, during this event you'll get to meet and watch "over the shoulders" of real Internet marketing wizards who have made real money on the Internet... And not in hotel meeting rooms. Here's just a sample of the tasty copywriting "success
secrets" you'll be getting:
How You Can Quickly Double (or Triple!) the
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
f you're a copywriter or marketer who wants the fast,
proven shortcuts to creating instant cash with your
words using copywriting tactics employed in real salesletters
written exclusively for individual marketers and copywriters like
you...
John Reese 
"A huge thank you to Michel for doing such a
masterful job on writing the Traffic Secrets salesletter.
He is the author of the biggest launch letter promoting
the fastest selling 'how-to' course in the history
of the Internet, grossing $1,080,496.37 in sales
in less than 18 hours of its worldwide release." 
|
... And much, much more!
You'll even be privy to the stunning secrets
of the very latest up-to-the-minute copywriting
ad conversion test results — the newest "online
copy secrets" that are pulling down huge wads of cash right
now in August-September 2005.... copy tactics that sell
even the most cynical of visitors....
You'll sharpen your "copywriting chops" — plus learn how to quickly convert more sales with your words — once you see how to "set pen to paper" with persuasive, credible copy that makes selling easier than ever.
Remember...
What You Learn Can Make You A Success,
But How You Learn Can Make You Rich!
|
Imagine leaving Denver with the exact knowledge AND know-how you need, from education to application. It's like compressing several years of "in-the-trenches" copywriting experience into 2 solid, jam-packed days.
Is this going to be a huge seminar? No.
While there will be lectures, you receive detailed "how to" delivered in a small workshop environment that will accelerate your education.
In fact, to ensure class size is conducive to optimal instruction, we took extraordinary precautions by severely limiting the seating of this unique, 2-day event.
As a result, we're offering this up-to-the-minute copywriting clinic strictly to a small fraction of would-be participants. Why are we doing this? Because smaller class sizes create the best learning environments. That means...
Greater attention... No distractions... More personalized instruction.
So, to maximize your individualized learning, be advised that this medium-sized hotel meeting room will only hold a very limited number of seats. Sorry, there are no waiting lists, no standing room and no exceptions.
Bottom line, we'll show you what we know step by step, and reach deep into our bag of tricks to show you how to get inside your prospects' head with your copy and generate "frantic buying behavior" with sensational, updated, proven copywriting strategies that work like magic to sell your customers.
Even top copywriters agree...
Gary Halbert Says to Michel
Fortin:
|
"I didn't know you. But since our first call
together, I've taken some time to read the salesletters
you wrote. They blew me away!Your ticket to the "Copywriters' Success Seminar" ensures you'll always know what to say, and how to say it for maximum sales, as it equips you with all-new tactics for world-class salesmanship in print...but you've gotta hurry, if you want to lock in your seat for this special copywriting event...
 |
 |
 |
|||
 |
|
 |
|||
 |
|
|
|||
 |
|
|
|||
 |
|
|
|||
 |
|
|
|||
 |
|
|
Here's what You're 100% Guaranteed
To Get During This Powerful Weekend...
Of course, individual results will vary. Plus, I can't guarantee you will make "millions" overnight. (Mind you, this once-in-a-lifetime workshop will surely put you on the right path!) But I do want to make a few promises to you.
I know that if you've been a student of business, marketing or copywriting for any length of time, you've probably been burned by people who make big promises and then don't deliver. (Been there, done that myself.)
That's why I've taken the time to be as accurate and as detailed in this letter as I can be. I want you to know exactly who we are and what you can expect from us during this awesome 2-day session. Just to make sure, here is my triple guarantee...
Guarantee #1: NO Filler
We make sure EVERY second counts. We don't waste any time or "play it by ear." We have a specific schedule and we stick to it. (And we also make sure other students do, too.) We hit the ground running the moment we begin until the moment we end.
Guarantee #2: NO Hype
Forget all the stuff that just "looks" good. This stuff has been tested, proven and refined. It's why we take the time to show it to you as you proceed through the weekend. From "cradle to grave," you'll learn actual techniques that successful marketers and copywriters who make big money online use to turn words into wealth on demand.
Guarantee #3: NO Pitching
Books, programs and continuing education opportunities will be made available to attendees in the "back of the room," and some at jaw-dropping discounts. We will "quietly" announce them, but we will refrain from pitching. This is NEITHER a pitchfest NOR a lead-in to something more expensive you need to buy afterwards.
This is a complete hands-on workshop that'll give you all the tools and skills you need. We are there for you throughout the entire two days, teaching you, guiding you and taking you "by the hand." And we're there by your side to give you coaching tactics from dawn til dusk (and into the night!). You'll be astonished at what you learn, as you grill us to get all the million-dollar answers to your copywriting questions...
We'll be in the audience with you.
We'll take breaks and eat meals with you.
We'll be available for brief questions. In fact, we welcome them.
While the faculty and our students are among the sharpest in the business, we are (and hope our students are) far from being pompous, arrogant "gurus." We're real, down-to-earth, approachable people, happy to help you and share with you. Whether we're marketing geniuses or not, think of us as friends... Because we really are.
Take a look at what one student said...
"Over 467% Increase The Next Day By Changing
Just One Word!"
|
"I immediately implemented your split testing
technique and lowered my CPC (cost per click) to
$0.36. I watched my statistics on the next day
and guess what? My CTR (clickthrough rate) went
up to 5.1% — that's over 467% increase in CTR by
changing just ONE WORD! I definitely want more...
Great Job Ken!"And that's not all! Register your seat right
now, and you'll have an opportunity to be selected
for the once-in-a-lifetime opportunity to...
Here's how it works:
Copywriters are reeling from the "shock to the system" that these intensely personal, incredibly insightful hot seats deliver to their brains once they sit down and get answers from Michel and Ken, in just minutes!
FIRST: Send us the URL (or screencap of) one of your salesletters that you want feedback on. Doesn't matter if it's a new, untested letter or a favorite "control" that's been running for years — we'll help you boost it's sales success.
SECOND: At the event, we'll a) put you up onstage on the "hot seat" and b) tear into your copy thoughtfully, and help you understand exactly what you need to do right now to transform it from its "as-is" current state, into a monster-selling "salesletter with sizzle" that'll convert more sales for you.
THIRD: We'll open it up for the rest of the copywriters and marketers at the event to get dozens of comments and "how to" improve it — a powerhouse benefit that you can only get live in person at the event. (We intend to have star copywriters in the audience!) This critique alone is worth more than $650 and is included free as a bonus benefit you'll enjoy exclusively for attending this groundbreaking copywriters' event.
FOURTH: Taking action — we'll follow up with you and other attendees to share conversion improvement results (if you wish to share them, that is!), and to share what's been working in boosting results for everyone at the event — another tasty benefit that only seminar attendees (like you) will get!
Why are "hot seats" so pristinely popular with workshop attendees?
Because they provide personalized coaching and answers from successful, proven copywriters who can give you a quick, sensational shortcut to successful salesmanship!
Who's This Seminar Not For?
Don't Even Think Of Coming If...
... You're brand new to writing copy. This isn't your seminar.
You should already have decent copywriting skills and at least an intermediate-level sales and Internet marketing background, to get the most out of this special event.
We're delivering specific, powerfully profitable tactics for moderately experienced copywriters and marketers. Lethal, "insiders-only" new copywriting strategies that take you to the next advanced, wildly profitable level in your personal copywriting success.
No basics. No BS. Just brilliant techniques, exposed for you to emulate immediately and make more sales with — yet so surprisingly simple to use!
Take, for instance, what this 30-year copywriting veteran
had to say...
Now, you just watch ME, because with this added to my arsenal, I'll easily make an additional $10,000 or more this year. As a bonus, well, the value you are giving away is almost insane." — Peter Stone |
"The simple formatting tricks and techniques
I picked up from watching you — live and in full-color — plus
watching you actually write... is going to make dramatic
improvements to my copy.But wait, there's more! Once you lock in your spot for the Copywriters' Success Seminar, you'll also learn these jaw-dropping copy techniques:
 |
How to Boost Your Response With Infomercial-Style Pro Scriptwriting: You'll see how to adapt winning infomercial copy to your written salesletters... And that's not all! For a limited time only, you'll also peek inside a treasure chest of sensational tactics such as "the big promise", "holders" and ways to use multiple, deftly-crafted "calls to action" that drive your prospects into a literal feeding frenzy of buying excitement! |
|
How To Triple Your Copywriting Productivity Overnight: For the first time ever, I'll unlock the strategies I personally use for writing six-figure copy — you'll learn how a 3-monitor pro copywriting workstation can triple your productivity and copy workflow, including all of my astonishingly effective proprietary screencaps of how I actually "map out" my copywriting workflow (these secrets alone are more than worth your meager investment in your admission tuition)! |
|
How to Supercharge Your Storytelling Skills: One of the keys to writing compelling copy that commands attention, builds empathy, and closes the sale consistently, is storytelling. We'll reveal how to overcome writer's block and develop creative, engaging stories that add sparkle and "instant sales charisma" to your sales copy, in just 3 easy steps! |
|
"Graphics that Grab and Don't Let Go 'Til They Buy": The six-figure pulling salesletters that Michel and I have written all use a carefully-designed combination of engaging copy plus graphics, to keep the prospect's attention riveted throughout the pitch and call-to-action. Going light-years "beyond mere Johnson boxes," you'll be learning exactly what you need to do differently with your salesletters' graphics to make a world-class salesletter that pulls like crazy. |
|
How to Use Swipe File "Action Triggers": If you're like most copywriters and marketers, you have a huge swipe file of good ads, but don't know how to "make all that stuff work with your salesletter". This special breakout session reveals exactly how you can rapidly transfer winning copy elements and concepts to make your salesletter a "monster salesman in print" for you... using special action triggers that make it easier than ever. |
|
Copywriting "Clients to Cashflow" Freelance Secrets: Ideal for working copywriters, you'll tips for building your copywriting practice successfully. Fortin reveals top copywriting client management tactics that reveal how to negotiate successfully, avoiding problem clients & miscommunications, and how to earn maximum client money for each new copywriting project you grab (and if you write for yourself, you'll see how to manage your own copy projects with discipline and riveting results - fast!). |
|
How to Instantly Overpower Your Competitors' Copy: As a fanatically competitive marketer, I like to write copy that literally drowns my competition in a tsunami-like flood of vivid, edgy, benefit-boosted copy that makes my customers buy hundreds of thousands of dollars worth of my videos and services, leaving my competition in the dust. Like a wild-west shootout, there's just one man standing. And I'll show you how I do it. You'll also learn how to create juicy "copy that clicks" and makes the sale — plus how to use your competitors' weaknesses against them, as you position yourself as the "go to" pro in your salesletters. Nice guys finish last. Instead, learn how to decimate your competition with world-class copy, exclusively at the Copywriters' Success Seminar. |
|
How to Instantly Spot "Hidden" Copywriting Profits: Whether you're an independent copywriter, or a marketer who writes your own copy, there are tons of copywriting opportunities hidden right under your nose right now. From new ideas, to new angles, to new offers... and even unused pieces of "copy real estate" you can take advantage of to effortlessly add to your sales right now! |
And of course, there's tons more.
Grab Your Seat Now and Receive 2 Premium
Copywriters' Bonuses — Yours Now If You Hurry And Register Today Or By October 7th!
  |
The Copywriters Success Seminar will be held in the ballroom at the beautiful Airport Marriott, Denver Gateway Park in Denver